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The View From Hermosa

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Why my female clients choose to work with me
Why my female clients choose to work with me

There is a difference between understanding and feeling confident about your money vs. working with someone who feels confident and asks you to trust them. I empower confident clients that now understand their money.

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David PedersenAugust 11, 2023
Running, Sitting and Biking... a way to think about your big and small financial decisions
Running, Sitting and Biking... a way to think about your big and small financial decisions

When planning your financial future, it is good to separate out the big from the incremenetal decisions as a way to take the pressure off or yourself!

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David PedersenAugust 8, 2023Hermosa Advisors
What I learned from funding my kids’ college...and what I wish I knew sooner
What I learned from funding my kids’ college...and what I wish I knew sooner

Common-sense thoughts on navigating college selection and funding from a Dad (and financial planner) that has been there.

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David PedersenMarch 31, 2023Hermosa Advisors
"Who the hell can see forever?" Thoughts on retirement planning and the Monte Carlo Analysis
"Who the hell can see forever?" Thoughts on retirement planning and the Monte Carlo Analysis
David PedersenFebruary 5, 2023
Six Personal Finance Books I Recommend!
Six Personal Finance Books I Recommend!

A starter list of personal finance books for busy professionals that want to learn more.

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David PedersenOctober 13, 2022 Comment
You are forgiven...sort of. Thoughts on Student Loan Forgiveness
You are forgiven...sort of. Thoughts on Student Loan Forgiveness

President Biden announced a partial student loan forgiveness today. Here are some details on what it covers and other ways to truly fix the system

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David PedersenAugust 24, 2022
The Guys in the Cafeteria
The Guys in the Cafeteria

My thoughts on the power of mentors and financial role models.

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David PedersenJuly 1, 2022
Are You In "The Complicated Years"?
Are You In "The Complicated Years"?

People with complex lives benefit from working with a smart and independent advisor with great tools. This blog describes when we might best work together.

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David PedersenJuly 1, 2022Hermosa Advisors
A little bit about me
A little bit about me

Left brain, right brain, Jeopardy brain…

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David PedersenJune 2, 2022

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Hermosa Advisors
565 Pier Avenue, #685,
Hermosa Beach, California, 90254,
United States
(310) 683-8553 dave@hermosaadvisors.com
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Hermosa Advisors LLC is a California Registered Investment Advisor.

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